
The new home for design in San Francisco.
Welcome to The Shop
Reimagined from a 1920s autobody shop, The Shop is a communal hub for modern making. Part studio, gallery, and gathering place, we invite you to explore the work and enjoy a coffee on us.
Address
320 10th Street
San Francisco, California
Hours
Tuesday – Thursday
10:00am - 5:00pm
Friday
Available by appointment
01
The front of the space serves as our public gallery, where the street meets our collection in an environment designed for discovery and interaction.
01
The front of the space serves as our public gallery, where the street meets our collection in an environment designed for discovery and interaction.
02
The center of the shop is a flexible social hub, designed for collaborative exchange and informal gathering between our team and the community.
03
In the rear, our studio serves as the functional engine room where we continue the daily work of researching, prototyping, and realizing our collection.
A love letter to SoMa
Folsom Street is a landscape of constant reinvention. We've opened our doors here to join a century-long dialogue of makers and rebels, ensuring that the future of SoMa remains as bold as the communities that built it.
Through the years
Through the years
In the 1920s, SoMa emerged as the city’s manufacturing center, filled with the autobody shops and factories that powered the city’s reconstruction following the 1906 earthquake.
By the 70s, the LGBTQ+ community reimagined these industrial blocks as a center for radical expression, establishing Folsom Street and its iconic Fair as a global institution.
Then, in the 1990s, the neighborhood shifted again, becoming an international art destination as major museums arrived and the digital pioneers of “Multimedia Gulch” moved into former industrial lofts.
Today, we're bringing manufacturing back to SoMa. Our Digital Factory represents a new chapter—one where design, technology, and craft come together under one roof.




In the 1920s, SoMa emerged as the city’s manufacturing center, filled with the autobody shops and factories that powered the city’s reconstruction following the 1906 earthquake.
By the 70s, the LGBTQ+ community reimagined these industrial blocks as a center for radical expression, establishing Folsom Street and its iconic Fair as a global institution.
Then, in the 1990s, the neighborhood shifted again, becoming an international art destination as major museums arrived and the digital pioneers of “Multimedia Gulch” moved into former industrial lofts.
Today, we're bringing manufacturing back to SoMa. Our Digital Factory represents a new chapter—one where design, technology, and craft come together under one roof.
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