Real light. Anywhere.

Before the dawn of the electric age, we followed the light of the sun, from morning's first gleam to evening's final shimmer. And from there, we followed its echo and afterimage, the flame. Flickering candles. Lanterns lighting the way, our companions through the dark. But then we learned to harness the light. Locked it in walls and cords. Anchored it to outlets and corners. What we gained in power, we lost in freedom. And so we became accustomed to light as a kind of leash and limit. It's time we free light again. Cut the cord, so light can move with us, and move us, in ways both ancient and completely, utterly new. From room to room, and out into the world. From moment to moment, to unexpected emotion.